Less than two-thirds of small businesses have a website. However, having a professional website is as essential as anything else for your business.
It is not so easy to build a successful website. Generic design and content are not enough to grab the attention of your customers.
So here are five essential web design tips for that you can follow to make your website more impactful.
Modern professional websites are clutter-free and minimalist in design. While building a website, you have to keep it in mind that your readers are not going to read all the content. Focus on what needs to be seen by the users and what can be ignored. In today’s world, while designing, you must follow the principle of “Less is more”.
A simple looking and white background website always seems to be perfect for a website that is built for serving professional purposes.
Having long content doesn’t always add value to your website. Readers are going to scan and skim the content to get the basic idea. So while creating the content, you have to keep it easy to read with not so difficult words and jargons. It is mostly applicable in the web copy of the homepage.
It is better to keep the content simplistic and precise.
While designing the website, give your website designer a proper idea about your branding strategies. The website has to be designed complying with your overall branding. Whenever any visitor lands on your page within the first five seconds, he must have the impression of your business.
In a professional website, branding is as important as having a website in the first place. Building a brand is not something that you can create overnight. It is an ongoing process and you keep evolving with time. Use the typography that you use in your business; this would represent your brand to the users.
You can choose the primary colour of your website based on your logo colour and the colour that you use most as the theme colour of your business.
Always try to have the same coloured theme for your real and virtual presence both. But while building a brand online stay focus on the fact that your website is conveying the main business messages to your visitors.
We all know it is a very vital issue for a professional brand to have a significant social media presence. These social media plays a vital role in ensuring the higher ranking of your website in different search engines.
So on a professional website, the designer must include social shares in a place that gets the attention of the visitors. This way, they will be able to share the contents of your website to different social media platforms. It will ultimately help your website to gain more authority over time.
Undoubtedly, having an easily noticeable social share option is a must to have in a professional website.
While designing any website, navigation is something that should not be taken lightly. Navigation is the map that directs the website where to go after visiting one page then moving back to another.
A website with good navigation doesn’t let the visitor lose the path of the website. Having a confusing and disorganized navigation interface is a worse feature that a website can have. While designing navigation always keep the user’s intent in mind.
You have to ensure your website visitors find what they are looking for. While considering easy navigation, you can consider following simple things;
In recent years, we have seen a noteworthy increase in the number of smartphone users. Now, almost 80% of internet users own a smartphone. So these smartphone users are more likely to land on your page through mobile.
In 2018 Google stated that more like 53% of mobile visits are abandoned if the loading of the website in mobile takes more than three seconds. So for every 1-second delay in loading of the site, the conversion fall by 12%.
It is also seen that the number of mobile users is increasing rapidly every year. So a mobile responsive site is a must to have for a professional website. The loading time of your website in mobile should not be much longer.
Designing a professional website for your business is very critical in your part. Through a professional website, you get the scope to represent your business and get the chance of reaching your potential clients. To grab the attention of people, you must consider keeping some important features on your website. These features bring traffic and make them stay on your website.
If they find value from it, they are more likely going to be returning visitors. All these signals the search engines how efficient your site is. So this returning traffic and longer session time make the website rank even higher in the search engines and help to bring more traffic to your website organically.