7 Digital Marketing Tools to Increase the ROI of a Business

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Did you know this? “There are well over 400 registered digital marketing tools for businesses and individuals to grow their brand.” If you are a new business or a start-up, it might feel a little overwhelming at first, to acquaint yourself with so many platforms and resources. There’s one tool for this and another for that. With too many digital marketing tools to keep track of, most businesses lose track and end up subscribing to an unwanted tool or irrelevant service. Relax, we’ve been there too! In today’s post, we cut the fluff and tell you only what’s important. These 7 digital marketing tools are those that even the Top digital marketers swear by. Heck, we even use them ourselves. So if you’re guessing what email marketing platform will help you send targeted emails, or looking for an SEO tool to quickly climb up the SERP ladders, we’ve got you covered. Ready to dive in?? But first, let’s learn WHY EXACTLY do you need to use Digital Marketing tools to grow your business? Every business has its main goals defined as:
  • Sales
  • Leads
  • Awareness
  • Brand Visibility
Whether you need more customers or want to establish a strong brand presence, online marketing helps you get that competitive edge. In this detailed post, we talk about 7 online marketing tools that help businesses like yours, get a cut above the rest, and feast on increased ROIs. What’s more? For your easy understanding, we’ve divided the post into 7 different areas of Digital Marketing Strategy and chosen the best tool for each category. So if you’re looking to:
  • Manage Emails and Grow your Mailing list
  • Be on the top of your Social Media Game
  • Read into intricate Web Analytics
  • Improve your SEO rankings
  • Convert leads into buyers and customers
  • Create Quality Content
  • Learn more about your niche/competitors
We’ve got your back! Let’s Start

Understanding Email Marketing Management

Email marketing is no Joke! In 2019 alone, a whopping 245 billion emails were exchanged EACH DAY. Despite flooded inboxes, Email Marketing remains a crucial player in the digital marketing strategy of every company. The reason why this medium is so popular is that it comes with 38% ROI. That means, for every 1$ that you invest in Email Marketing, you get back 38$ in revenue and sales. So what makes Emails a powerful medium for marketing communication? The answer is SEGMENTATION. By sending out targeted campaigns to a carefully curated demographic, you increase your open rates by a ginormous 82%. Not just that, there is a 75% higher chance of getting a click-through. Over time, you collect more essential metrics like optimal send time, bounces, which help you further in fine-tuning your future emails. So is there a tool that can help you build a steadily growing mailing list and maintain it?

MAILCHIMP

We’re sure you’d have heard of this Master tool before. Mailchimp is the no.1 email management tool used by companies worldwide. With over 1 billion emails sent every day, it helps businesses land in paying customers and create a lasting brand identity. digital-marketing-tools If you are just getting started with Email Marketing, then MailChimp is your best bet. We’’ tell you why:
  1. FREE plan for new marketers With its ‘forever free’ offering, small marketers can get themselves acquainted to basics of email marketing. As a new business, you can grow a mailing list of up to 2000 subscribers and send up to 12000 mails for FREE. Isn’t that inviting?
  2. Easy to understand and execute The interface is pretty simple and Non-technical. It is a no-nonsense space where you can design and build a custom campaign from scratch. The helpful tips, notes and guides make it easy for first-timers to execute their campaigns successfully. Tracking metrics and reading campaign performance data is relatively simple, with its detailed yet understandable reports.
  1. Packed with useful features
Where else would you get a ton of pre-built templates, scheduling options, list segmentation and CRM integrations? When starting out with Email Marketing, it can be hard to build designs or hire an email marketing specialist. With pre-made templates, all you need to do, is drag, drop and alter, and you’re all set to go. Pro-tip: When customising a pre-made template, always change the content of your CTA specific to your offer/product.
  1. Great Support
Mailchimp hands-down has the best customer support for any email management provider. With super helpful staff, you can expect quick responses to your queries and fast troubleshooting in case you run into dead ends.

Be a social media STAR

If you are not keeping up with your audiences on social media, you are losing out big time. For a brand, it is important to grow and maintain its voice and image. Also, every brand needs to reach out to new people and make them aware of its offerings. Social media does an excellent job of spreading your brand message, thereby helping you gain new customers and turn your present customers into loyal ones. Not just that, social media is more ‘Human’  than other modes of advertising or promotion. Not convinced yet? Well, 22% of the worldwide population uses Social media EVERY DAY. 65% of these users are young and readily influenced by Branded Content. Apart from the Organic posts, social media advertising is a brilliant tool that helps you gain new followers and future customers with its various targeting options. If you are looking for a digital marketing tool, that keeps you sailing smoothly in the social media oceans, then look no further:

BUFFER

Entrepreneurs and new businesses rarely have the time to monitor their social media handles. Yet, they would want to have a good number of followers growing as time passes by. You may even want to post engaging content regularly but fail, due to lack of time. Enter Buffer. A handy social media management tool that allows you to schedule posts and save time. So why does Buffer stand apart from its close competitors- like Hootsuite, Sproutsocial and Agorapulse? Well, for starters, its interface is pretty simple and non-technical. digital-marketing-tools In the free version, you get to connect 3-4 of your social profiles and schedule up to 10 status updates. The Pro version, however,  is much cheaper when compared to the base plans of other social media management tools. At just 15$ you get a wide array of useful features such as:
  • Manage 8 social profiles
  • 100 status updates scheduling
  • Connecting to 15 RSS Feeds
  • Basic Analytics
You can view all of your scheduled posts in the Buffer QUEUE. Also, you get suggestions on the type of content your audience will most likely engage with. Additional features include Link shortening and RSS linking. You can post shortened versions of link text, and connect with RSS feeds to post content from different sources.

Reviewing and Analyzing Website analytics

Your website is the foothold of your online presence. You should know how many visitors come to your website, and what sources do these visitors come through. Having an understanding of website analytics and the ability to interpret them correctly will help you in landing more customers in the long run. Whether you run an e-commerce store or a brick and mortar store, a website is of paramount importance. As a new entrepreneur, it can be quite tricky to keep tabs on the important metrics or understand what you should track and what’s not really important. That’s where Google Analytics comes into play.

GOOGLE ANALYTICS

At first, Google Analytics may seem a bit tricky to figure out. All those metrics and reports can seem a bit overwhelming. Relax, it ain’t really that complicated. Once you’ve spent some time understanding the interface, you’ll be charmed by the amount of information it records, and in how many different ways you can put that information to use. Heck, you could totally remodel your website based on analytics. GA basically tells you three things:
  • Who are the people that visit your site? ( their demographic details)
  • How did they find their way to your site? ( sources of traffic- direct/social media)
  • What did they do on your website? (Interaction like clicks, read, etc.)
The data collected in Google Analytics can be broken down into 5 reporting categories:
  1. Real-time – What is happening on the website now?
This report shows you the live website data, like current users, their interactions, what page they are on. You can use this report to track clicks after a campaign.
  1. Audience- Who are the people visiting the website? This report tells you who your visitors are in terms of age, gender, location and language. It also tells you whether people are visiting your website through a PC or mobile phone.
  1. Acquisitions – Through what sources did people come to the website? Source of traffic is important to track to know where people are coming from. General sources include Search engines( organic), Social media, paid search, and referrals.
  2. Behaviour – What did people do on your website? Behaviour report is useful to understand what content is performing well on your website. It is key to monitor what landing pages are keeping traffic on your website for long. And also track those pages which generate a high number of clicks and conversions.
  1. Conversions – What goals they accomplished on your website? You can tell GA what actions you want users to take on your website. Once they take this action, like for example- A cart checkout, google shows you how close you are to your goal.

Get, set, SEO

When we say SEO, most people just scratch their heads and put their hands up. And, rightly so. SE and SERP is definitely a challenge for new businesses and entrepreneurs to work their way in. And when we say SEO, we don’t mean just your basic page optimization, meta, titles, and descriptions. We are talking about full-blown SSL issues, AMP HTML, sitemaps and data markups. Now if you still want to take up the risk of invading into troubled waters, yet emerge successfully, say hello to our No.1 SEO recommendation:

MOZ

Moz is the ultimate when it comes to SEO tools. Be it keyword research, Link building, Domain Analysis, site audits or more. Moz comes with 3 offerings- Moz Pro, Moz Local and Free Tools. In Moz Pro, you can find the right keywords to target, track your rankings for specific keywords, crawl your site to fix issues, and do site audits. You can also optimise your site content based on the suggestions it generates. The Link explorer helps you find new links and maximise the effect of existing links. Also, you can create custom reports to track your growth. Moz Local, on the other hand, is for businesses and enterprises, looking to improve their local SEO listings. With Moz local, small businesses can reach search engines and directories, with accurate listings. Also, you can eliminate bad data, duplicate listings, and add rich data to your listings like working hours, images & videos, and more. The Free tools include a Domain checker, Link explorer, Location auditor, Keyword tool, and Moz bar.

Move’em down the Funnel- Leads become customers

As a marketer, you are trying to catch as many fish in the sea as possible. While that may make for a good meal, not all fish will eventually become your dinner. With your website, content, and social media, you would be able to catch a lot of fish, but how do you get the leads to convert? In inbound marketing, it is important to attract quality leads, follow up and nurture them, score these leads based on who is more likely to buy from you, and then convert. One app that can truly help you close deals is :

HUBSPOT

In its own words, Hubspot describes its Marketing solutions as: “ From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together.” The marketing Hub allows you to generate leads and automate your marketing efforts while also tracking key analytics. You can run complete inbound marketing campaigns, and create conversion-worthy landing pages and forms. Not just that, You can also, modify your campaigns to each lead, by observing their behaviour. Personalise your emails, content, offers and interactions for every lead. This will, in turn, lead to referrals, upsells and overall customer loyalty. With its advanced social media monitoring and social listening tools, you’ll know how your brand is being talked about in the social space. Key features of its offerings include:
  • Lead Management
  • Marketing on autopilot
  • Creating landing pages
  • CTAs and Email
  • Blogging and SEO
  • Website and social media management
Lastly, you can create custom chatbots to help your customers interact with your business, and thus, close more deals.

Make your Content Shine

You might be thinking, “I am just getting started. What good would content do for me at this stage? I don’t have the time, money or skill to produce content right now.” Many small businesses fear the content production strategies of larger giants and competitors and do not produce any content at all. Honestly, when done right, it is no biggie. From social media to microblogs, content can help you reach out and create a brand identity. Content is more than this 2500 worded blog. It is catchy images, creative graphics, exciting videos, or at the least bit, a tweet worth sharing. Think about this: You are a restaurant, posting amazing pictures of your food, along with re-doing your in-house decor, NOW THAT’S CONTENT right there. If you’re still unsure about your content marketing strategy, it’s best for you to outsource it to an agency. Or you can use a terrific content platform like this one:

ANSWER THE PUBLIC

Move over Buzz sumo and basic keyword research platforms. If you really want to know what people are searching for on the internet, you need to visit Answerthepublic.com What we like about ATP is that it has a clean interface, with a lot of structured, meaningful data, that is easy to sift through. Simply enter a keyword or key phrase and see 1000’s of recommendations and content ideas, revolving around it. Once you enter the keyword, you’ll be presented with content ideas in these categories:
  1. Questions: These are the search queries that people usually ask search engines in the form of simple questions.
Ex: What does content marketing include?
  1. Prepositions: Here the search query will have your keyword along with its frequently used prepositions
Ex: content marketing without a blog
  1. Comparisons: The search query will be compared to its substitutes/alternate Ex: content marketing vs traditional marketing
  2. Alphabetical: Here the keyword will have separate lists of its appendations arranged alphabetically Ex:  A- content marketing agency
B- content marketing basics C- content marketing course Z- content marketing using Zoho social
  1. Related: All the remaining search queries that contain the keyword will be listed here
Ex: content marketing jobs AnswerthePublic.com is a goldmine for your content marketing team, to create meaningful and valuable content, and guarantee you better ROI on all your marketing efforts.

Spy thy neighbour- Competitor analysis

Small businesses often fail to understand the importance of thorough competitor research. For profitability and long term success, you need to obtain insights that help you devise intelligent business strategies. To gain a competitive edge, you need to know what your competitor’s weaknesses are, and bank on them. Also, what strengths do they possess, that you need to surpass to be the leader in the market? Now, entrepreneurs and start-ups do not have a lot of time to devote to competitor analysis. We totally understand that. But that doesn’t mean, you don’t size them up at least once. Competitor analysis includes: >Doing a basic market analysis >Spotting your immediate competitors >Identifying their customer base >Comparative evaluation of strengths and weaknesses These first few steps are essential for every small business needs, in order to determine intelligent opportunities. In online marketing, SEO and SERP rankings are a strong determinant of your superiority over that of your competitor. So, what tool can help you best with competitor keyword analysis?

SEMRUSH

SEMRUSH, hands down, is a masterpiece. Apart from being an awesome keyword explorer tool, SEMRUSH also tracks the keywords used by your competitors. Want to track your competitor’s backlinks and see the changes in their ranking? SEMRUSH allows you to know your competitor’s sources of traffic, their audiences, and their lead generation sources. Not just that, You can also analyse their regional presence and get an idea of their Search engine marketing strategies. Also, by knowing what keywords they target, you can see how good their SEO game is. Start by evaluating their online performance, and gradually work your way around to their advertising strategies and tactics. In backlink analysis, you can even chance upon their lost backlinks, and explore their referrals and affiliate domains. Make the most of your ad budget by seeing which keywords are your competitors biggest spend. Study their ad texts to know how it is influencing search engines and customers. You can also analyze their banners and creatives and know how much engagement they are getting on each Ad.

Conclusion

In the early stages of a business, it is difficult for entrepreneurs and teams to focus on digital marketing when they should actually be concentrating on sales and revenue. But ignoring digital marketing altogether will only push you back and limit your growth. Even with these useful online marketing tools, if you do not find the time, or simply find it challenging to work your way around, you must rely on a service provider that can take care of your SEO needs, manage your emails, advertising, take care of your branding and advertising and develop/maintain a robust website for you. At Wolftain, we offer all of these services and more. We are interested in growing your ROI, but the question is, are you?
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A seasoned copywriter, content specialist and blogger, Shaista brings more than just writing expertise to the table. Having worked for industries such as Food, Fashion, jewellery, media and advertising, she is an all-rounder when it comes to writing and presenting articles, E-books, blogs and whitepapers and more.
When she’s not writing (or procrastinating about writing) she enjoys practicing the art of makeup and aims to be a professional MUA.

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