Best SEO Strategy for News Publishers to Feature in Search

It’s cardinal to keep most of the information, like major public event, up-to-date as the scenes around it keep changing minute by minute. So, here’s are some cool tips for news publishers that will help them create rich data and provide exquisite experience to their audience.

1. Insert Article Structured Data to AMP Pages

As an SEO or a news publisher, you probably know that adding Article structured data to the news, blog or similar article AMP pages make its content eligible for appearing on top in the Google search results. When you do this, there are chances of getting featured in News, top stories carousel, visual stories, and host carousel. See how to mark-up your article here.

Then you can go to Rich Results Tool to test and validate your AMP article mark-up. When you enter the code snippet or the page’s URL, Rich Results tool displays the AMP articles found on the page (also the other rich result types), errors and suggestions for the AMP articles. You can save the history as well as share the test results.

Important note: Many publishers ignore to put the date, but it’s good to mention the publication date Google crawlers can read it and pushes it onto the search results, if the information in it is useful for the users.

2. Mark Up Your Live Streaming Video Content

Now it’s possible to get LIVE badge on your video content just by marking your video with BroadcastEvent, if you are doing a live streaming of an event. So, if you are live streaming, then it’s highly recommended to use the indexing API to make sure that your video content is quickly indexed. The use of indexing API sends direct and continuous signals to Google about your new and removed pages. This helps Google to schedule new crawls and provide fresher content to the relevant audience as soon as the content is updated. This is why marking up live streaming video content with Indexing API, provides fresh content in the search results. Read here to get started with how to proceed with indexing API.

3. For AMP Pages: Update Cache and Use Following Components

As this is for news and they should break the news minute by minute, make sure to follow the below tips while publishing AMP content.

Update the Cache

When the users click on AMP pages, Google automatically caches the AMP pages and requests server to provide updated content to the next users when they come in. However, if you still want to manually update the cache to the updated content on the domain, then you can request Google to update the AMP cache. This is highly helpful when you are covering a live news event, where you keep updating the news content minute by minute.

Use News Related AMP components

  • <amp-live-list>: Using this, you can add live content to your article continuously update it based on the source document. This is really an impeccable method. This makes your content page easily without needing to configure or set up additional services in the backend. Read here to know how you can implement this on your news or blog.
  • <amp-script>: Execute your JavaScript code inside the AMP pages. It means whatever you publish on non-AMP mobile pages or desktop, can easily be brought over to AMP. <amp-script> supports Websockets, interactive SVGs, and more. This is more useful when you want to create more engaging news like election maps, polls, live graphs, etc. As a newer feature, the AMP team is actively soliciting feedback on it.


Digital PR & Online Media Planner at

An Online PR and outreach specialist working in the digital marketing sphere from the 4 years. Currently, works at Wolftain with the vision of supporting clients from various niches to out-beat their contemporaries. He is keen about every Google algorithm update that rolls out each day, thus, constantly participating in major SEO forums like Webmasterworld and localsearchforum to find out the its consequences and help clients recover from it. He also loves to read novels and is a great admirer of Agatha Christie. You can reach out to him through Twitter or LinkedIn