It’s cardinal to keep most of the information, like major public event, up-to-date as the scenes around it keep changing minute by minute. So, here’s are some cool tips for news publishers that will help them create rich data and provide exquisite experience to their audience.
As an SEO or a news publisher, you probably know that adding Article structured data to the news, blog or similar article AMP pages make its content eligible for appearing on top in the Google search results. When you do this, there are chances of getting featured in News, top stories carousel, visual stories, and host carousel. See how to mark-up your article here.
Then you can go to Rich Results Tool to test and validate your AMP article mark-up. When you enter the code snippet or the page’s URL, Rich Results tool displays the AMP articles found on the page (also the other rich result types), errors and suggestions for the AMP articles. You can save the history as well as share the test results.
Important note: Many publishers ignore to put the date, but it’s good to mention the publication date Google crawlers can read it and pushes it onto the search results, if the information in it is useful for the users.
Now it’s possible to get LIVE badge on your video content just by marking your video with BroadcastEvent, if you are doing a live streaming of an event. So, if you are live streaming, then it’s highly recommended to use the indexing API to make sure that your video content is quickly indexed. The use of indexing API sends direct and continuous signals to Google about your new and removed pages. This helps Google to schedule new crawls and provide fresher content to the relevant audience as soon as the content is updated. This is why marking up live streaming video content with Indexing API, provides fresh content in the search results. Read here to get started with how to proceed with indexing API.
As this is for news and they should break the news minute by minute, make sure to follow the below tips while publishing AMP content.
When the users click on AMP pages, Google automatically caches the AMP pages and requests server to provide updated content to the next users when they come in. However, if you still want to manually update the cache to the updated content on the domain, then you can request Google to update the AMP cache. This is highly helpful when you are covering a live news event, where you keep updating the news content minute by minute.