Google BERT Update Rolled Out Search in 70 Languages


Google BERT Update is a Google algorithm update that uses Natural Language Processing algorithm to contextually understand users search queries and provide the most relevant results. Google announced BERT update in October initially for the US English search queries only.

On Monday, December 9, 2019, Google officially announced through their Twitter handle that they have rolled BERT update in a total of 70 languages worldwide. Now, this is going to be a fun ride, as SEOs around the world may start witnessing jiggle wiggle in the SERP rankings.

Google not only announced BERT roll out in 70 languages but also listed them all in their Tweet thread:

However, you don’t have to worry much as it’s made live for other languages only in the featured snippets. It means if you optimise your content correctly according to the target audience, then you have more chances of getting in featured snippet results.

So, isn’t it the best time for new webmasters and new websites to hit the iron while still it’s hot to plunge into the top of SERPs?

Why Should You Care?

As per the update, Google BERT update intends on understanding the contexts of the users’ search queries. And Google has mentioned prior that 10% of the results were already affected by this update. Now that it has rolled out in 70 languages (which have most users telescopically), we can see a lot of changes in the search results including the Featured Snippets.


You may know complete details on Google BERT updated clearly explained here, which help you understand BERT and how you can optimize the content on your site.

Also, if you think you are hit by BERT update and looking to raise back into the Google SERPs, then give us a call or fill-up the form to let our SEO team connect with you.

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An Online PR and outreach specialist working in the digital marketing sphere from the 4 years. Currently, works at Wolftain with the vision of supporting clients from various niches to out-beat their contemporaries. He is keen about every Google algorithm update that rolls out each day, thus, constantly participating in major SEO forums like Webmasterworld and localsearchforum to find out the its consequences and help clients recover from it. He also loves to read novels and is a great admirer of Agatha Christie. You can reach out to him through Twitter or LinkedIn