Google BERT Update is a Google algorithm update that uses Natural Language Processing algorithm to contextually understand users search queries and provide the most relevant results. Google announced BERT update in October initially for the US English search queries only.
On Monday, December 9, 2019, Google officially announced through their Twitter handle that they have rolled BERT update in a total of 70 languages worldwide. Now, this is going to be a fun ride, as SEOs around the world may start witnessing jiggle wiggle in the SERP rankings.
Google not only announced BERT roll out in 70 languages but also listed them all in their Tweet thread:
BERT, our new way for Google Search to better understand language, is now rolling out to over 70 languages worldwide. It initially launched in Oct. for US English. You can read more about BERT below & a full list of languages is in this thread…. https://t.co/NuKVdg6HYM
— Google SearchLiaison (@searchliaison) December 9, 2019
However, you don’t have to worry much as it’s made live for other languages only in the featured snippets. It means if you optimise your content correctly according to the target audience, then you have more chances of getting in featured snippet results.
It’s only live in languages beyond English for featured snippets, not for web search results generally.
— Danny Sullivan (@dannysullivan) December 9, 2019
So, isn’t it the best time for new webmasters and new websites to hit the iron while still it’s hot to plunge into the top of SERPs?
As per the update, Google BERT update intends on understanding the contexts of the users’ search queries. And Google has mentioned prior that 10% of the results were already affected by this update. Now that it has rolled out in 70 languages (which have most users telescopically), we can see a lot of changes in the search results including the Featured Snippets.
You may know complete details on Google BERT updated clearly explained here, which help you understand BERT and how you can optimize the content on your site.
Also, if you think you are hit by BERT update and looking to raise back into the Google SERPs, then give us a call or fill-up the form to let our SEO team connect with you.