Last week Barry Search Engine Land and Seroundtable blogged about an unconfirmed Google February algorithm update. When several SEOs asked Google on the same, they responded through their official Twitter handle, Google Search Liaison, that ‘they did several updates, as they do in any other week on a regular basis’.
Some have asked if we had an update to Google Search last week. We did, actually several updates, just as we have several updates in any given week on a regular basis. In this thread, a reminder of when and why we give specific guidance about particular updates….
— Google SearchLiaison (@searchliaison) November 12, 2019
Danny Sullivan adds: Google’s Search engine expert Danny Sullivan also had received the same question from the online community regarding February 2020 update, to which he responded on Twitter, “We do updates all the time”.
We do updates all the time. I would suggest rereading our general advice about this: https://t.co/aL4QObvvhH
— Danny Sullivan (@dannysullivan) February 13, 2020
Of course, Google said that ‘We do several updates’ every week, but this is not considered as a ‘Broad Core Update’. Typically, Google announces before releasing those ‘core updates’. However, it also doesn’t mean that there was no update in the last week which resulted in core ranking fluctuations. We confirm this update based on the fluctuations witnessed by SEO community from February 7 to February 12, 2020 on major SEO tools, whose graphs are below.
Then, what is this Update?
It’s the big puzzle now. Because the unlike other unconfirmed Google algorithm updates, this one lasted for a very long time (close to a week). Barry says, ‘it looks like Google may have pushed out an update or a few updates Friday night and then maybe reversed it a few days later. Of course, I do not know for sure, it is just a guess. But I’ve seen several charts of specific sites hit that seem to have recovered. Here is one:’
The graph clearly indicates the drop on 7th and spike on 9th.
Looking at it, yes we can say that, there was an update. If you had experienced a serious ranking changes during this period, then don’t worry, you were not alone.
So, with major ranking changes happening on the Google SERP, Google reiterates that there is nothing you can do to fix or there an actionable advise to improve your rankings. However, there are some important points that I’d suggest you to implement:
With Google not giving an exact response to it, we should see whether webmasters continue to experience this change. If your site is hit by any update, then feel free to contact us for a free website audit.