We have been witnessing fast and furious developments on Google Search Console for a few weeks. So, to help the SEO professionals, Google itself announced about the same through their blog posts and webmasters Twitter handle.
The first feature that was launched in the beta version of Google Search Console was the performance report. Now that whole search console is officially replaced with a newer version recently; Google announced a tweaked feature that lets you gather new performance report from the search console. It allows you to export the report within a customized date range.
How fresh is this Performance Report and What Does it Comprise?
According to Google, “the new performance report is as recent as a day old”, which is excellent news as compared to the previous report, which used to be updated within 3 days. We also checked a few data and also, the screenshot shared by Google shows that it was updated 6 hours ago. The time of the latest performance report can be seen on the top right corner when you log in to Google search console like it’s shown below.
The updated performance report helps webmaster and site owners to analyse queries like:
- The stats of the traffic that your site is driving through general search and discover.
- Top and trending keywords and queries of your site
- Best performing web content pages of your site
- Geographical metrics of your site’s traffic, etc.
Why Emphasise this Search Console Performance Report?
Previously, it used to take a few days to notice a bug and fix it. Now that, you can gather fresher data update from Google search console, you can debug issues in the site and fix them within the same day. Additionally, Google also said that fresher data update helps you eloquently audit your site performance and grapple with the concerns like:
- Seeing your weekend performance on Monday morning – no need to wait until Wednesday.
- Checking on your site’s stats first thing in the morning after, or even during essential days such as holidays, global events, and shopping days.
- Checking if your site’s traffic rebounds soon after fixing a critical technical issue.
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