SEO is a continuous process that every online marketer does to keep his/her website on top of search engine result pages. There’s not even a single technique that helps you settle down from putting extended SEO efforts.
Most of the site owners get baffled when some of their blogs, which performed well in the past, receive little to no traffic from the organic SERPs over time.
In this article, I shall provide you with various blog revamping techniques that help to boost traffic to the older blog posts.
We all know that Google loves fresh and updated content. This is why I believe that revamping older articles will improve a site’s ranking, click through rate and dwell time. Also, ranking older blog posts is easier than creating a new one to rank.
Content is the product of online marketers. Like any other product, content also gets old. When a new blog post is published, Google crawls and places in search engine result pages sending traffic and increasing its rank eventually.
Typically, after 6 to 12 months, the article reaches a point where the traffic gets declined as new content starts ranking well and more competitors join in. This is when you need to tweak the blog post with the fresher data.
Revamping old content doesn’t mean that your article will start getting traction right away. The articles which follow the below criteria should be updated as they have more chances of getting featured on top of SERPs.
It’s not 100% confirmed criteria for refreshing all blog posts, but it’s somewhat similar.
Now coming to –
How can you Update Older Posts for Better SEO Performance?
Every Google algorithm update that Google releases is focused on one thing: providing better user experience.
So, if your site offers excellent user experience, then you’ll not get affected by constantly evolving SEO ranking factors and Google algorithm changes.
By updating your content, you can provide more useful information to the users, which enhances click through rate and value of the article as a whole.
We all know that Google values FRESH content. Google ranks recently published content on top of SERPs to provide recent data to the users, particularly the topics that constantly change.
So, if you are publishing new content instead of updating old content of the same concept, then you are missing out a huge advantage.
So, it’s better to revive older content. Update the content and new publication date. Google crawls and considers it as a fresh post, thereby enhancing its rank on SERPs.
Pardon me for repeating it again, yes, Content is still KING. Currently, it’s believed that long form content is ranking well. But, it’s not recommended to stuff the content with keywords or flowery content to increase the length of the content.
So, how to add more content?
According to an SEO professionals thumb rule, SEOs research on blogs that rank in top 5 pages to take out the average and then increase their content by at least 15% or more than it.
Here is a small method on how to research the top performing blog posts and what you should analyse in them
While adding more content, ensure that it is free of plagiarism, keyword stuffing and contains bullet points and numbered lists.
Inserting different types of media into content is one of the cardinal ways to increase the ranking of older posts. As the online content is more diversified, the content with various media types like audio, video, or images gets special importance from search engines.
The kind of media you should be using depends on your niche, business, competition, etc. Here’s an inforgraph that beautifully explains about it.
There are three types of links that you should focus here:
The top two linking structures are easy to maintain as you have access to improve them. Whenever you are updating older content, make sure that you also update internal linking.
After this, ensure that you work on improving outbound links. In outbound, add links to the latest and updated relevant sources that fall in line with your topic. This indicates Google that your content is fresh and recent.
The critical links of all – backlinks are necessary if you want to enhance your blog post ranking as well as the authority of your site. So, perform blogger outreach to acquire quality links to the article which will alert search engines about its fresh valuable information.
Search engines evaluate fresh and updated articles to provide recent and relevant results to the users. So, updating your older blog posts will help you:
Updating your content constantly informs Google that you are offering up-to-date information to the users. Google notices it and tries to give a better position to all your web pages rather than only updated ones. Eventually, this helps in reaching a more significant number of audience thereby growing your business.
Do comment on your views or anything that I can add to the above list in the comments. If you are someone who has hundreds of blog posts and have little to no time to figure out well performing older articles or if you lack a team who can do blog refresh and SEO processes, then contact us to get a free blog refresh report.