Link Building: The Ultimate Guide to Win 2020

Link Building

Link building is an essential aspect of Search Engine Optimization. Backlinks are an important parameter as per search engine king ‘Google’, and everyone wants to rank in the top ten.

In today’s blog, we’ve put together 10 Sureshot Link Building Techniques to get quickly get you ranked on Google. 

But first, 

What is Link Building?

Link building is the application of building one-way hyperlinks (Generally known as “backlinks”) to a website to optimize search engine ranking. Some of the typical link building strategies include content marketing, link building with the use of tools, email outreach, broken link building, and public relations.

How does Link Building make your SEO strategies any better?

Did you remember when Yahoo and Alta Vista were the dominant players in the search market? They ranked their search results purely based on content written on webpages. 

Google revolutionised the SERPS when it entered with its new tactics.

The famous PageRank Algorithm changed the whole SEO scenario with the advent of analyzing backlinks and especially the quality of backlinks. This algorithm offered Google the following reasons to consider backlinks as an essential parameter to rank pages in search results: 

  • Links from trending websites may be a signal for the search engines that a web page is relevant for a particular topic.
  • A large amount of spread about keywords across an entire site may indicate that a website is vital for that particular keyword.
  • Any web page that is swiftly gaining links owes its success to the fact that it solves a user’s problem. It is then ranked above other SERP results so that more users can discover that page.
  • A web page that has not gained enough links in a long time could be identified as stale because users don’t feel enthusiastic about the content anymore.

To build better backlinks, let’s first understand the parameters to measure the quality of backlinks. These high-quality backlinks are those that will ultimately help you to achieve a better rank on Google results.

Features of High Quality Backlinks

Authority of the page

Benefits from the authority of the backlinked pages are not limited to that particular page alone. The benefits of a high page authority will be shared with the linked pages too. The whole search scenario got changed thanks to Google Penguin, which analyses the quality of backlinks associated with your pages. 

You can quickly check the authority of the page on Ahrefs.

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Relevancy of the site

Google does not look for only quantitative parameters; it also looks for the site relevancy to your page. That is how a backlinked page is related to your website.

Imagine you run a website of Beauty products for Women.

And you got a backlink from a male clothing accessories page for your website. Do you think about consideration?

No, According to Google WebMaster Guide, it’s not.

Link position on the page

Is your link hidden in the content?

Or is it covered in the footnote of the page?

Most of the time, the link is hidden away in footbars and sidebars, which does not get noticed in by a reader.

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As a result, although your content is awesome for that particular topic, it fails to get the attention of your audience.

Is the link editorially placed?

No matter where a link is placed in the article, you need to ask yourself: 

“Is this link necessary for the editor to put?”

If your content is so good that someone wants to link to it, it is then an editorial link.

Some people create an account on a site randomly and place their website’s link to get backlinks. This is not a good way to gain HQ backlinks. 

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As an ethical SEO developer might expect, Google gives more importance to the editorially placed links.

Link anchor text

Anchor text is an alternate text, clickable by the user to go directly to the referenced pages.

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Alternate text is used by Google as a ranking factor. It provides Google trust and association of that link with a particular word. 

Suppose, you have used “Sports Shoes” for Puma website, Google see and think that this page must be related to sports shoes. 

But most SEO developers use exact match keywords, to increase relevance and traffic, which ultimately is considered spam by Google.

 Link co-occurrence

Co-occurrence is the appearance of related words and phrases around your link.

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The relevant texts and phrases placed around your anchor text gives Google an introduction about your link. So, there is no reason for Google to spam it.

Did the link come from a guest post?

According to Google WebMaster, guest blogging in the below-given way are spammy

  • The post is present in consideration of some fees
  • The post contains exact match anchor text
  • The site exists on a web solely to publish guest posts
  • The site is irrelevant to your website

Only the posts that are published on relevant and authoritative pages help websites to gain rank on Google search result page. 

 No-Follow V/S Do-Follow

rel=”nofollow” is a tag added to the website, which tells Google- “Do not count this linking as an endorsement.” So, the search engine does not pass any pagerank across this link to the targeted URL.

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When it comes to “Do Follow ” tag, Google considers it as trustworthy and passes pagerank to the linked website.

Now that you know the parameters of High quality backlinks, it is time to get started with proven link building techniques. 

In a nutshell, these are the link building techniques that can help you rank better:

  • Natural/Organic link building
  • Guest blogging
  • Infographics
  • Blogger/Influencer outreach
  • Competitor links
  • Resource page link building
  • Broken link building

7 proven Link building techniques for 2020

Natural/Organic link building

This is not just a link building strategy, but rather a good marketing practice. Organic link building eventually makes your website attractive and engaging. Most importantly, the lovable benefit you have with organic is that you enjoy getting traffic and search engine optimized links.

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Content marketing is a well-known weapon for good digital marketing practice. Therefore naturally, it can also be used for getting high-quality backlinks. A content writer only has to prepare excellent content, that is helpful to readers. Such content, when promoted and if, it comes in the eyes of the right people can do wonders.

For example, you have written a blog on the topic- Wall Street, and it gets clicks from a Journalist of the WSJ – The Wall Street Journal; it is a good backlink for you. 

Influencer Marketing

Influencer marketing is the strategy used by most marketers in the present times. It is used by  Instagram marketers and most popularly on the musical app- tik Tok. Influencer marketing is key to flourish on social media. 

With a good influencer marketing strategy in place, you will get connected to the top influencers in your niche. This will result in a mutual benefit relationship, which, of course, brings your brand high-quality backlinks.

In short, As long as you have an excellent online marketing strategy, you will get high organic backlinks, even without paying for it.

Guest Blogging

Guest blogging has various benefits for the developer, A GB post helps in reaching new audiences, boosting your social influence, targeting unique geography, and most importantly- ‘Link Building.’

Wondering about how to start with guest blogging. Here are the easy steps to do that

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1. Create a list of guest blogs accepting websites available in your industry.

2. Organize all of them in a spreadsheet.

3. Sort out websites based on traffic, engagement and social media presence.

4. You will find a good number of sites to start guest blogging with.

Now, you have found a possible website for your promotion. It’s time to think about what you are going to write about. Before moving ahead with your writing, have a look at website content, including topics covered, length, style, and also the blog posts they have accepted and published. With this information, you can come up with a relevant, catchy, and concise outline of what topics you can pitch.

Content for GB outreach must be of exceptional quality. Google’s algorithm is capable of filtering evil guest posts that are just present for the links sake and high-quality posts that are well received by the audience.
Therefore, make sure that your GB content is engaging and offers significant benefits to your audience. When Google loves your post, you not only increase your chances of getting backlinks but also gain the other benefits of guest blogging.


Readers usually get bored with wordy posts, and long paragraphs tire their eyes, making them skim a long article. So, how do you break the monotony? 

The answer is – InfoGraphics

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InfoGraphics can asicaly do the following:

  • Presents information or data visually
  • Providing a quick overview of a topic
  • Explain complex processes
  • Summarize a long blogpost
  • Contrast and compare different options
  • Catch the eye of audiences 

SEO developers use infographics as a link building weapon. Infographic posts can easily be a repost as they got lots of shares on social media. People are much more likely to accept them as a guest post.

If you are thinking of using infographics, make sure that they are of high quality and provide lots of value to the reader. Otherwise, you risk getting unnoticed and your efforts go in vain. 

Once you’ve created your infographic publish it on your website with an embedded code at the end, encourage people to embed it in their blogs. The below tools might help you to make HQ infographics. 

1. Visme

2. Canva

3. Piktochart

4. Venngage


Once you are done with the creation, it’s time to do some outreach. Firstly email your list to let them know about your latest published infographic and provide them an option to embed it on their website. Next, email your connections, bloggers, influencers, etc. to spread the word.

If you want to go for outreach, you can use GroupHigh to find other relevant blogs that might be interested in reposting your infographic. You can also make use of infographic submission sites. Few sites accept infographics for free, and others require a fee to publish. Some of the trending infographic diaries are listed below.

  • Slideshare
  • Amazing infographics
  • Infographaholic
  • Daily Infographic
  • Cool Infographics
  • News I Like
  • Infographic Journal
  • Reddit
  • The Infographics
  • Infographic Directory
Blogger Outreach

Sometimes developers simply ask for backlinks from bloggers and influencers. It sounds simple, but it is not. Usually, people want something in return( i.e a monetary compensation)

It’s advisable not to go that route because Google looks down upon paid links. The best way to gather backlinks,from well-respected websites, is to build mutually beneficial relationships with influential people in your niche. You eventually connect with bloggers that serve the same market.

Use social media and email as the channels to communicate with them.

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 As your relationship evolves, you can start asking for links, or you might not even ask for it, and you still get them, especially when you provide the same in return. Ensure not to overdo it and continuously ask for links as that will most likely put most people off. You not only lose links but also valuable connections.

At the time of sending emails, make sure to point out unusual ingredients that make your content amazing, and make sure to write the usefulness of your content for that particular website. Focus on making it as personalized as possible and avoid being too pushy.

Competitor’s Link

You need to keep an eye on your competitors backlink sources, to get ahead in your Link building game. 

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There are lots of tools available to help you with competitor link analysis. Some of them include:

  • Ahrefs
  • Majestic SEO
  • SEO PowerSuite
  • Linkody
  • Kerboo
  • Monitor Backlinks

These cool tools can help you in monitoring your competition. They let you know where they are getting the good backlinks that help them with their search engine optimization. 

Once you’ve found out your competitor’s useful links for ranking; you get an idea of what kinds of links you need to improve your ranking on Google. 

When you have this information, try building your connection with these blogs and websites. To start with, leave comments on their blog posts and engage on social media and share their stuff on your social channels. 

As your friendship grows, they could link to you organically. If you have an excellent article that is related to one of theirs, drop an email to let them know about it.

Resource page link building

Resource page link building is a practice of building backlinks from pages that have an organized list of links to external websites.

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The best practice available in the industry to find out resource pages is through search strings. Here are helpful search strings you can use to find resource pages:

  • Keyword in URL: resources
  • Keyword “best resources.”
  • Keyword” useful resources.”
  • Keyword in the title: links
  • Keyword “helpful links.”

The surprising fact about the resource page is that it’s easy to find out on Google, and their authors are always on the lookout for excellent new content to include. After all, that’s the primary purpose of the resource page. Resource pages have a significant impact on your ranking.

To work with this technique, a content writer has to work a little harder to craft impressive, engaging, and meaningful content for their target audience. So, that the resource webmaster finds your material beneficial for that resource site, this encourages them to put your article as a reference. 

Broken link building

Do you want to shoot out your weakest competitor?

You can do that with the ‘Broken Link’ bullet. 

The internet is full of broken links, and what if you replace those broken links with your links?

Don’t get scared; it is ethical and a win-win for everyone involved. The concept of this technique is straightforward; You just have to mail a request to the broken link provider to change that broken link with your link.

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Some of the broken link checker tools are:

  • SEMRush
  • Dr. Linkcheck
  • Broken link checker
  • Dead link checker
  • Broken link check

You can think of any websites that you’d like your link on (maybe from that competitor links list from earlier) and then simply search for broken links.

When you have found the list of broken links, check for amazing & relevant content available in your portfolio, that they could link to instead.

The communication with the webmaster through email is an easy, simple, and straightforward method that can work wonders! But unlike other link building tactics, it’s also a time-consuming activity.

Key takeaways

Now that you know what are the parameters that adjuge your link quality, and how to build meaningful backlinks, you are well on your way to getting yourself ranked and increasing your Domain authority. 

Link building is an effort which bears a sweet fruit. With a little hardwork and patience, link building will yield great results for website and brand at large. At Wolftain, we work tirelessly, to build HQ links to your website, with an aim to help you rise up the SERPs and bring you meaningful traffic and leads. 

Find More on SEO here

 Happy Link Building!!



Nadir Saiyed Dynamic Content Writerr at WolfTain. He is a problem solver who is passionate about emerging technological and business trends and believes in the alchemy of leadership. He also loves to watch movies and series for entertainment. You can reach out to him on LinkedIn